I came across this some years ago and fell in love… It is perhaps one of the best writing style […]
Month: July 2019
The Undeniable Marketing Genius of Jeremy Clarkson
Have you ever seen Jeremy Clarkson review a car? Or read one of his columns? If you haven’t, you need […]
Long Copy is Dead, Long Live Long Copy!
Long copy is dead. Everyone says so. We have no time, remember? None at all. We’re the rabbit from Alice […]
Why Reality Means Nothing in Marketing
The reality of the product that you are trying to sell means nothing to your prospect. It’s why snake oil […]